In order to reduce the gap between existing and applied technology in companies, the Axencia for Technological Modernization (AMTEGA) launches the #UpDatePeme program, which will cover five one-hour sessions, in which four Companies will show a technological product or service of utility for the collective. The first session under the title How the digitization can augment tourist companies will take place next 23 february in the CNIC Building in the City of Culture and focus on the tourism sector. This is followed by other channels focused on digital content, the primary sector, the self-employed and new entrepreneurs.
Sessions will deal with issues such as consolidators, price tracking, social media, e-commerce, CMS, web page creation, etc. The sessions will be complemented with recordings of each one of the interventions and informative articles on the application of the technologies shown, as well as the elaboration of a catalog of applications that can be consulted by the companies in the web of the Center. In addition, the speakers will leave strings, issues of interest, so that the participants can pull and, in this way, arouse the interest of the company and that is the one that decides to delve or ask for more information of the product or service.
The program, which is part of the activities of the Amtega ICT Demonstration Center, has already opened its registration period through the link https://cdtic.xunta.gal/updatepeme-turismo for the celebration of the first day. Places are limited and registration is free.
19.00 Opening and presentation
19.05 Application of new technologies in tourism marketing. Enrique Lancis
19.30 Moderate table by the Cluster Turismo Galicia
– Consolidators in the tourist distribution. Diego Otero de Abramar trips
– Communication 2.0 for tourists. Merchi Rodal de Apartments Rodeiramar 2A
– Know the price tracking systems in the different marketing channels. Óscar Fontán of the Hotel Oca Puerta del Camino
– Discover technological sales tools for hotel reservation. Rafael Benito from the Hesperia Finisterre Hotel in A Coruña
20.20 Question and debate round