Representatives of eight national and foreign travel agencies participated last week in the familiarization trip, organized by the Galician Tourism Cluster, to learn about the Galicia Sustainable Destination initiative. This platform, promoted by the Cluster in collaboration with the Xunta, seeks to integrate the sustainable tourism offer of the Community and already has more than 74 member companies and 150 products available on the galiciadestinostible.com portal.
The familiarization trip began on Wednesday in Ribeiro, and continued on Thursday in Cambados and A Toxa with an agenda that included views of emblematic places, wine tasting, different gastronomic experiences and activities such as bread workshops, astrotourism or seafood, all of them integrated into the Galicia Sustainable Destination offer.
Thursday’s day ended with a workshop in which 20 of the companies integrated into the platform had the opportunity to explain their offer in detail to the representatives of the invited travel agencies.
This meeting was closed by the president of the Galicia Tourism Cluster, Cesáreo Pardal, and the director of Galicia Tourism, Xosé Merelles. The head of the Cluster highlighted “the good reception that the initiative had by the sector” and stressed that “we firmly believe in this project because it is a demand of the new tourist profile and because without sustainable development there is no future.”
For his part, Xosé Merelles highlighted the commitment of the Xunta de Galicia to sustainable tourism “when we started, in July 2021, we were very clear that Galicia was called to be a power in the tourism of the future, in which sustainability, “Innovation and excellence, as well as contact with the local, play a crucial role. We are on the right track.”
During the day on Friday, to close the famtrip, a nautical tourism activity and a walk through the old town of the city of Pontevedra were carried out.
Galicia Sustainable Destination
Galicia Sustainable Destination is an initiative promoted by the Galician Tourism Cluster, in collaboration with the Galician Tourism Agency, with the aim of integrating the sustainable tourism offer of our Community into a single platform, highlighting it and increasing its possibilities of dissemination. and marketing.
The platform offers a wide variety of possibilities through the galiciadestinostible.com portal where you can find everything from routes by bicycle, boat or on foot, to packages that combine elements such as gastronomy, accommodation, wine culture, sports and adventure, including unique getaways, astrotourism or introduction to activities such as nautical or climbing.
Galicia Sustainable Destination connects companies with travelers looking for an experience committed to local development; with the good use of natural resources, support for culture, historical heritage and tradition.
Campaign in the American market
This action is added to the other initiatives that the Galicia Tourism Cluster is developing to promote the Galicia Sustainable Destination brand in the international market. In collaboration with Turespaña and the Expedia group as a partner, the Cluster is promoting the brand in the North American market to increase tourism income and attract a more profitable and sustainable tourist. In total, it is estimated that 150,000 euros will be allocated to this action.