As a fundamental sector for the province, as valued by the president of the Diputación de Pontevedra, Carmela Silva, the council presented its Tourism Reactivation Plan with 3.5 million euros with which the supra-municipal entity seeks “to respond to the needs of the tourism sector in the province to the importance of joining efforts between the business and the various administrations.
The president also explained that this is a cross-cutting initiative with specific measures structured into five central axes: legal and financial aspects to guarantee the financial solvency of the companies; prevention, security, health and hygiene, with training and adoption of protocols of sanitary guarantee; digitalization and competitiveness, with actions directed to convert the TIC in management tools of the tourist sector, as much for the city councils as for the personal sector; promotion of the demand for tourism products and services with the implementation of actions to reactivate local consumption and stimulate the attraction of tourists in all regions of the province and, finally, promotion of the Rias Baixas destination with the promotion of a communication and marketing package at the Galician and national level, as well as in Portugal, with a campaign “linked to proximity and focused on promoting the province as a safe destination, nature, culture and where you can enjoy with complete confidence,” explained Silva.
In its development has involved both the Provincial Council and the Provincial Tourism Board as well as municipalities and the tourism sector itself, through surveys that allowed to know the real situation of the sector defined by the paralysis of activity and limitations on mobility, the need for liquidity of companies, the ERTE itself, the crisis of confidence, new consumption habits and loss of purchasing power of families.
In view of this situation, the plan emphasizes the need to focus on health, hygiene and safety; on ODS, on innovation and digitalization and on experience tourism associated with nature and sustainability. In addition, the plan includes the need to increase online sales with flexibility, security and confidence in public transport and the need to create a model of coordinated tourism management and governance at local, national and European levels.
The Reactivation Plan also detects strengths and needs of the tourism sector in the province of Pontevedra, such as the need to strengthen the Rías Baixas brand as a safe destination, the importance of guaranteeing the viability and survival of the business fabric and employment, the empowerment and competitiveness of workers and companies and the promotion of demand and local tourism. It also contemplates four possible scenarios, from an optimistic point of view, the central one, of recovery and possible resurgence. Although it is a living document with the aim of adapting to the situations that may arise at any given time, the Plan is based on a possible scenario of a rapid recovery of national tourism and a slow recovery of international tourism, with a fall in visitors in 2020 of 53.96% and in 2021 of 22.51%.
Survey on the situation of the sector as a consequence of the Covid-19
The study carried out within the framework of the Reactivation Plan for the province of Pontevedra, in which 200 companies from the different regions of the province participated, highlights that 47% of them had less than 6 workers; 86% of the companies had to stop their activity completely and only 13% were able to maintain 25% of the activity; 29% had to take on an ERTE of force majeure and 25% for productive causes.
In the second half of 2020, 40% believe that they will have less than 25% of activity, 37% between 25-50% of activity and 17% that they will not be able to renew their activity. The companies also indicate that they will expand prevention, security and protection measures, reorient their products and services and increase the digitization of sales channels. Also, through the surveys, they stressed the need for greater coordination between administrations for the promotion of new products and services for the suburbs.