The Municipal Tourism Council of Santiago de Compostela, a participatory body that brings together representatives of the administration, the tourism sector and various entities of the city for dialogue, participation and advice on decision-making of municipal tourism policy advanced on the degree of implementation of the Strategic Plan of Tourism of Santiago 2017-2022, in addition to presenting the new products of Tourism of Santiago and the forecast of the main lines of work of the municipal tourism entity for 2019.
The manager of Tourism of Santiago, Flavia Ramil, presented a summary of the actions in execution within the Strategic Plan of Tourism 2017-2022, whose purpose is to provide Santiago with a work guide and a long-term view that, beyond the next Holy Year, configure a sustainable and quality destination, with a greater understanding between tourism and population and greater generation of wealth, competitiveness and profitability of the sector.
The year 2018 served to advance in the four major tourism challenges delineated – governance, decentralization, deseasonalization and sustainability – with specific actions such as the establishment of definitive communication channels between administrations and the private sector or the design of products capable of attracting visitors out of season, out of the traditional circuits of the map and with perfect integration in the life of the city and its surroundings.
In this sense, Turismo de Santiago presented to the sector the tourist products developed during 2018, among which the creation of literary routes, the promotion of shopping tourism, the renewed impulse to MICE tourism – of meetings, congresses and incentives – and the commitment to couples tourism stand out.
Rosalía de Castro played a special role in the design of products to enhance Galicia’s literary wealth, with the organisation of dramatised routes based on her life and work and the production of marketing elements with her figure for the municipal tourism office. The novelty comes from the hand of “Santiago do Bos Amores”, a line of work for the promotion of travel for couples, both in the form of short break as for events celebrating weddings or commitments in the privileged setting of the city. The experience will be promoted with a trilingual minisite for the final public and a digital brochure at specialized fairs.
Also presented were the promotional video of the Apostle Festivities as a Festival of International Tourist Interest and the new informative materials of the Santiago de Compostela Convention Bureau, which include the video of Santiago as a congress destination, the new digital guide for the MICE sector and the digital brochure for the incentive niche.
All these actions will be presented during Fitur in January next year. Within this framework, the tourist actions planned by Turismo de Santiago in 2019 will also be announced: promotion actions in international markets, presence in the most important events of the calendar, working days and workshops, congress attraction, design and reinforcement of products and marketing, among others.
Finally, the plenary unanimously approved the application for membership of the Association Unión Hotelera Compostela. This comes to add to the great variety of entities, institutions and voices of citizenship represented in the Municipal Council of Tourism, among which are the Council of Santiago, the political groups represented in the Pazo de Raxoi, the Xunta de Galicia and the strategic agents of tourism sector, commercial, cultural and neighborhood.