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• The training, lasting 1 hour, is available until December 31, 2024.

Continuous training is a key tool for innovation and sustainable growth. In this context, Turismo de Galicia launches a course focused on the creation of sustainable and experiential tourism products, open until December 31, 2024 for all those interested in the sector.

This course, designed to offer practical and useful tools to tourism professionals, aims to help companies improve the management and marketing of their products. Lasting one hour, it focuses on digital transformation and sustainability, two key areas for the future of tourism.

The program is divided into several sections, starting with a theoretical introduction, followed by the explanation of a product canvas that guides participants in creating complete products. Topics range from the value proposition and market segmentation to the importance of aligning initiatives with the Sustainable Development Goals (SDGs). The course also offers a case study and customizable templates to help participants design and position their own products.

The training is aimed at owners, managers, consultants and other tourism professionals who wish to improve their knowledge in marketing and sustainable management. The course is taught by Tirso Maldonado, IT consultant and managing partner at Socialtec, with more than 25 years of experience in the digital and technological field.

Registration is unlimited, and those interested can register through the Galicia Tourism portal. For more information, you can contact the Galician Tourism training department at formacion.turismo@xunta.gal.

Training opportunities with Turismo de Galicia

In addition to this training, Turismo de Galicia maintains different pre-registrations open for several of its teletrainings aimed at the sector, among which are:

• Cybersecurity in the company
• Customer profile design
• Customer experience design
• Digital Marketing Fundamentals
• Cybersecurity and legality in the digital environment
• Google Docs in Google office
• Virtual hard drive with Google Drive
• WhatsApp Business for the tourism business
• Photographs with your Smartphone, Snapseed and Google Photos
• Create your own YouTube channel step by step
• Strategy and advertising on Facebook
• Practical course in the use of TikTok
• Self-diagnosis of companies in the Galician tourism sector

All training can be consulted through the website of the Galician Tourism Agency.