Streaming presentations and remote or mixed congresses and meetings through the technology enabled in the new Galicia MICE center, which has already held its first virtual congresses with the aim of responding to the new needs of business tourism due to the restrictions imposed by the Covid-19. The center is located in the City of Culture in Galicia, Santiago, and has a studio with sets of different capacities that places the Galician capital in the business of congresses, meetings and virtual events. It was created as a result of the agreement reached last July between the Ministry of Culture and Tourism and the Association of Professional Congress Organizations of Galicia, and is therefore the only one in Spain created through public-private collaboration with professionals in the sector. It is aimed at creating a technical structure that will allow Galicia, and more specifically Santiago, to be able to attract the organization of fairs, congresses and meetings while complying with security and social distance measures derived from the coronavirus pandemic.
The center is therefore a response to develop all kinds of events, such as congresses, presentations or corporate meetings as imposed by the new normality derived from the situation generated by the coronavirus, offering an alternative space to the rooms, auditoriums or traditional venues to host meetings, being able to hold MICE events completely online, mixed or face to face.
Equipment and technical space
The studio has two stations or sets that simulate television studios, equipped with HD cameras, LED screens and all kinds of professional material to be able to hold virtual or hybrid events, but also those strictly on site, as the sets also have a large area to accommodate the public that attends. The difference between the two sets that MICE has in Galicia lies, basically, in the size and the virtual media. Set number one has as a backdrop a large curved LED screen (9 by 3 meters), as well as lighting columns. In the second set, the curved screen is replaced by two large format monitors that allow maintaining animated backgrounds or videos during a presentation. Both stations have a streaming channel for 1,000 attendees, and the possibility of video conferences with capacity for 500 connections.