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• The president of the Galician Tourism Cluster spoke at the opening of the “rIAs Baixas: The path of algorithms” conference, organized in collaboration with the Provincial Council of Pontevedra and the Tourism Agency

• Renowned specialists analyze the opportunities and challenges that this technology represents for the sector

Under the title “rIAs Baixas: The path of algorithms”, experts linked to Artificial Intelligence addressed last Thursday, November 23, in Pontevedra, the challenges and opportunities that this technology implies for the tourism sector. The meeting was inaugurated by the president of the Tourism Cluster, Cesáreo Pardal, the president of the Pontevedra Provincial Council, Luis López; and the territorial delegate of the Xunta in Pontevedra, Agustín Reguera.

Cesáreo Pardal highlighted “the wide range of possibilities that Artificial Intelligence offers to increase the competitiveness and sustainability of the tourism sector.” From “improving management, or marketing strategies, to personalizing the offer, through improving customer service to the elimination of language barriers.” In addition, the president of the Cluster highlighted the importance of technological solutions based on AI to improve sustainability, due to their ability to increase the efficiency of transportation and logistics, reduce the carbon footprint, the volume and waste or the management of tourist flows.

The event, the result of the Cluster’s collaboration with the Provincial Council of Pontevedra and the Galician Tourism Agency, brings together renowned experts such as Javier Sirvent, Technology Evangelist; Elena Ibáñez, Singularity Experts; Virginia Seguí Monleon, HR Tech Manager; Thais Glod, InnoBound; Lazaro Royo, Zeus; Javier Martín, Renaiss.AI; or Juan Antonio Gómez Apresura, AREXDATA.

The meeting is divided into three large sections: A talk focused on the practical approach where the latest advances in AI and how robots are used in the tourism industry will be explained, titled “The awakening of Generative AI”; a round table where trends in the sector will be discussed and how training, re-skilling and AI will shape new professions in the tourism industry, titled “Training and employment in the tourism sector”; and another round table on the convergence of advanced technology and the tourism sector, titled “Data, AI and cybersecurity applied to tourism.” You can watch the full day through the Galician Tourism Cluster YouTube channel.