Clúster

• The campaign will run until November 30, 2024.
• A landing website, a Social and Google Ads campaign, an audiovisual piece, weekly raffles and influencer marketing are some of the actions that are part of the campaign.

The Galicia Tourism Cluster has just launched a new promotional campaign to promote the tourism brand ‘Galicia Sustainable Destination’ (GDS), an initiative that aims to value and promote the sustainable tourism offer that our community has. Under the claim ‘Leave a mark on the soul and not on the Earth’, this promotional action will promote the sustainable facet of the tourism brand, listing various sustainable activities and experiences that visitors can enjoy on our land.

“As sustainable as knowing the traditional professions of Galicia”, “As sustainable as staying in a rural tourism establishment that is committed to the traditions and customs of Galicia”, “As sustainable as eating a stew made with local products” and “As “sustainable like choosing experiences that respect the natural environment in which they take place” are some of the phrases that star in this campaign, accompanied by a powerful visual image that transports potential clients to everything that ‘Galicia Sustainable Destination’ offers. That what you experience in Galicia leaves a mark in the memory of visitors forever and ever, in the form of memories, and that the way in which those experiences are enjoyed allows it to remain that way for eternity.

With the aim of highlighting the committed and sustainable nature of Galicia, the action is encompassed in four basic pillars that a conscious tourist can find when they opt for experiences with the ‘Galicia Sustainable Destination’ seal: traditional professions, activities and experiences, material heritage and intangible, and Galician products and traditions.

As part of this campaign, which is already underway, an audiovisual piece was made that highlights the sustainable nature of GDS and all the possibilities offered by the tourism brand; A landing page was created that accompanies all the actions of the campaign; and a paid media strategy was started, both in Google Ads and Social Ads. In addition to this, numerous weekly raffles are planned for the sustainable experiences brought forward by GDS associates, as well as the coordination of actions with influencers, until the end of the campaign in the month of November.

‘As sustainable as’ seeks to highlight the commitment of the Galician tourism business fabric with the sustainable development of Galicia, position the community as a reference destination in terms of sustainability, and highlight the differential attributes of Galicia as a socially sustainable tourist destination , cultural and environmental. In addition, it aims to value the heritage and natural wealth of the destination, as well as its customs and traditions (crafts, crafts, celebrations, etc.). The campaign is aimed at local customers, that is, Galicia, Spain, and northern Portugal. Therefore, the promotion focuses on the three geographic areas to reach the largest number of potential clients possible.

Adherence to ‘Galicia Sustainable Destination’

GDS already has more than 100 companies and 150 adhered offers. The product club serves as a meeting point between tourists and companies, facilitating access to the wide range of sustainable tourism offerings in Galicia. To join the initiative, companies must meet at least one qualifying requirement (sustainability certification; Fair’n Green; Green Star of the MICHELIN Guide; membership in the Slow Tourism North of Galicia project, or the Ecotourism Product Club of Spain or an environmental certification: ESO 14000, EMAS, etc.) or 100% of the mandatory ones and 33% of the evaluable ones.

Membership can be requested through the website galiciadestinostible.com. Once the committee accepts the membership, the company will manage its offers from the portal and will enjoy the advantages of belonging to the product club for free.