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Download the presentation by Raul Garcia

Raul Garcia, founder and director of MICEtraining.com and Aprendedeturismo.org

Under the title “Challenges and Opportunities in Tourism Marketing Segment Mice”, the founder and director of MICEtraining.com and Aprendedeturismo.org Raul Garcia gave a presentation with a lot of content in order to deepen the modernization and the competitiveness of the Galician MICE sector. A sector in which Garcia highlighted the growing professionalism in the organization of incentive trips and the emergence of large OPCs to assume the management of association meetings. Garcia offered a series of tips to improve the process of organizing this type of tourism, increase the uptake of new market segments and improve customer satisfaction, seeking more informal creative elements, novel destinations and meetings that are provide differential experiences.