Download the presentation by Raul Garcia

Raul Garcia, founder and director of MICEtraining.com and Aprendedeturismo.org

Under the title “Challenges and Opportunities in Tourism Marketing Segment Mice”, the founder and director of MICEtraining.com and Aprendedeturismo.org Raul Garcia gave a presentation with a lot of content in order to deepen the modernization and the competitiveness of the Galician MICE sector. A sector in which Garcia highlighted the growing professionalism in the organization of incentive trips and the emergence of large OPCs to assume the management of association meetings. Garcia offered a series of tips to improve the process of organizing this type of tourism, increase the uptake of new market segments and improve customer satisfaction, seeking more informal creative elements, novel destinations and meetings that are provide differential experiences.

Tuesday March 22nd, 2016

# Jornada5M: Challenges and Opportunities in Tourism Marketing Segment Mice

Download the presentation by Raul Garcia Raul Garcia, founder and director of MICEtraining.com and Aprendedeturismo.org Under the title “Challenges and Opportunities in Tourism Marketing Segment Mice”, […]
Tuesday March 22nd, 2016

#Jornada5M: The tourist experience s.XXI

Enrique Lancis, director of Business Development and New Technologies Segittur Director of Business Development and New Technologies Segittur, Enrique Lancis, focused his participation in the analysis […]
Tuesday March 22nd, 2016

#Jornada5M: New trends and marketing strategies tour

Mady Keup, professor at SKEMA Business School “Small destinations must outline an alternative discourse, their own history and must use the new channels to make it […]
Tuesday March 22nd, 2016

Fusion gastronomic events in La Coruna with “Bo en Boca”

Continuing the commitment of A Coruña as a destination for gastronomic tourism, the city has launched a new initiative that takes place from 17 March to […]