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Mady Keup, professor at SKEMA Business School

“Small destinations must outline an alternative discourse, their own history and must use the new channels to make it known”, the prestigious consultant, lecturer and trainer Mady Keup, specializing in event management business and international marketing, he was in charge opening the # Jornadas5M with his speech, in which he explained that stressed the need for the sector to assimilate the collaborative economy is here to stay and to be heard in the sector to achieve the fit of both models, in addition to implementing new technologies in new marketing strategies of tourist destinations, which must seek their own speech, its authenticity and offer authentic and real experiences, which is what today’s travelers seek.

Download the presentation by Mady Keup