With the talk “Why do we buy what we buy? How emotional overcomes the rational buying decisions” the Federation of Employers of Barbanza closed its Training Plan Barbanza 2016 held during the month of April in Padron, Noia, Riveira, Boiro, Mazaricos and Pobra do Caramiñal with aim of providing the region of Barbanza new tools and strategies to help grow their business and industrial fabric Galician tourism sector. The closing took place in the Lustres Rivas de Riveira Cultural Center on a day that was composed of the above presentation, by the director of marketing for the Business School Afundación, Francisco Alvarez Fortes, and the subsequent panel discussion around the issues raised in the paper, which besides their Alvarez Fortes, also attended by the secretary of Cluster Turismo Galicia, Cesáreo Pardal, vice president of the FEB, Javier González Trillo and secretary of mime entity, Maria Calvo.
The roundtable allowed to address specific issues such as the impact of the crisis on consumers, the impact on small businesses, the importance of branding to attract tourism, etc. In the closing ceremony of both the day and the program of training also he took part the mayor of Riveira, Manuel Ruiz Rivas and the regional deputy, Bernando Fernandez. Both policy-makers and the FEB agreed on the importance of betting on quality training as a means of improving the business sector.

Monday May 2nd, 2016

FEB closing in Riveira Training Plan in Barbanz

With the talk “Why do we buy what we buy? How emotional overcomes the rational buying decisions” the Federation of Employers of Barbanza closed its Training […]
Monday May 2nd, 2016

Official recognition for Winter Trail and the Portuguese Way along the Coast as routes of the Way

The Law of Cultural Heritage of Galicia, recently approved by the Parliament of Galicia, officially recognizes the Winter Trail and the Portuguese Way along the Coast […]
Monday May 2nd, 2016

The CSHG celebrates its first GastroFÓRUM

On 9 and 10 May the CSHG will hold its first Forum Gastronomic, the GastroFÓRUM 2016, an initiative in which leading industry professionals appointment will be given and […]
Thursday April 28th, 2016

Report Trends and Evolution of Tourism in Spain. Expectations 2016

Improve the customer experience and guiding efforts towards the online channel are two of the points that managers of the Spanish hotel sector marked as challenges […]