The UNWTO has just launched the second edition of the Best Tourism Villages initiative.


Under the premise of turning tourism into an engine for rural development and rewarding those villages that are an example of tourism promotion and preservation of their cultural and natural assets, their community values and their way of life, the World Tourism Organization (UNWTO) has just announced the second edition of Best Tourism Villages. This is an initiative for which more than 170 candidatures were submitted last year and which, in the end, awarded a total of 44 villages from 30 different countries. All of them have become part of the Best Tourism Villages Network created by the UNWTO as a space for the exchange of experiences and good practices, where they can benefit from the contributions of representatives from the public and private sectors.


The villages that aspire to achieve this recognition must meet several requirements, such as not exceeding 15,000 inhabitants and having a low population density, being located in an area where traditional activities such as agriculture, livestock and fishing have a significant weight, and sharing the values and lifestyle of the community.


The criteria to be assessed include the natural and cultural resources of the village, the work carried out for their conservation and promotion, economic, social and environmental sustainability, their tourism potential, the existence of a governance model based on public-private collaboration and prioritising the tourism sector, the infrastructure and connectivity of the site, and the availability of health and safety services to look after residents and visitors.


Each member country of the World Tourism Organization may submit three nominations, which will be evaluated by the UNWTO advisory committee. The deadline for applications is 28 June and the names of the villages to be recognised as Best Tourism Villages will be announced at the end of the year.


In the first edition, the UNWTO recognised two Spanish towns: Lekunberri (Navarra) and Morella (Castellón). In addition, Cantavieja (Teruel) was included in the Best Tourism Villages Upgrade programme, which supports those villages that have not fulfilled all the requirements, but with the support of the UNWTO can improve those areas in which deficiencies were detected during the evaluation process.

Friday April 29th, 2022

Villages that combine tourism and preservation will once again be recognised by the World Tourism Organisation

The UNWTO has just launched the second edition of the Best Tourism Villages initiative.   Under the premise of turning tourism into an engine for rural […]
Thursday April 28th, 2022

The Galicia Tourism Cluster shows its total rejection of the decree of registration in accommodation and calls for an immediate moratorium on its entry into force and a thorough review

The Royal Decree, which came into force yesterday, triples the information that natural or legal persons engaged in accommodation and vehicle rental activities must send to […]
Tuesday April 26th, 2022

Galicia continues in Zurich promoting Xacobeo 21-22

The Galicia Tourism Cluster acts as ambassador of the Way in the Swiss city in the framework of the tour of presentations made by the Galicia […]
Saturday April 23rd, 2022

MICE tourism expects to recover 50% of pre-pandemic activity by the end of this year

The study on the sector presented by the Spain Convention Bureau highlights that people participating in these events spend 330% more than the average conventional tourist. […]