The Provincial Council of Pontevedra has just made public a study of the behavior of travelers visiting the Rías Baixas, from a survey conducted randomly during the past summer months among visitors to this area, being the profile of this traveler mostly of national origin and with a range of age between 36 and 65 years. Among the national origins, the traveller from Madrid, Catalonia and Andalusia stands out, while in the international ones, the majority comes from Portugal (almost 47%).
The study concludes that the province of Pontevedra has a tourism that prefers hotels (44%) and that comes to the Rías Baixas between 4 days and a week (53% of those surveyed); that chooses the destination for its gastronomy, cultural offer, nature and beaches; that the Internet is the medium through which most of its purchases and reservations are informed and managed, and also that the destination gets a very high score, with 4.69 points out of 5. Also highlights the study that more than 60% of those surveyed chose the Rías Baixas as a destination by recommendation of friends or family.
The President of the Provincial Council of Pontevedra, Carmela Silva, especially highlighted the data relating to the importance of the Internet as a means of reservation and information, and said that “between now and the summer of 2019 the revolution we are going to make in ICT is going to be total and absolute. Thus, Carmela Silva said that “the destination is experiencing major changes in relation to new technologies, contemplated in the Strategic Tourism Plan, which will allow us to confirm new developments in the coming months” and said that “the council has just presented the project “Tourist Inside” to the state government to modernize the destination, a project that “will modernize and that ICT get a great role in the promotion and purchase of travel packages” because “the future of the sector passes through them.
Carmela Silva pointed out that ICTs are very important, especially for foreign tourism, and that internationalisation is one of the priority objectives set out in the Strategic Tourism Plan. “It is a very interesting tourism that moves for the reasons we want to promote, high purchasing power, which consumes a lot and moves throughout the year. The President assured that the promotion of the internationalization, that remembered that it is important “for the numbers and for the model” of the provincial tourism, has to go through the “promotion in those places of the foreigner to where the routes of the airport of Vigo arrive”. The Provincial President advanced that the Provincial Council will present the data from this study to the sector, which will be followed by another that will be developed already in low season, and will also take them to the next Provincial Tourism Board to be held in October.