Entitled “Preparing Galician SMEs Tourist for attendance and benefit to international service contracting”, Feira Internacional de Galicia A Banca, with the support of Turismo de Galicia develops until 11 October a program of courses in different locations Galician to improve the training of small and medium tourism enterprises Galician to participate in the International Tourism Fair Turexpo Galicia2017, to be held in Silleda in June next year.
The objective of this program, which reaches its second edition, is to train these SMEs for their participation in the hiring bag that is promoted in Turexpo a success, contributing to growing these businesses and boosting the Galician tourism sector. The program consists of eight courses in as many Galician towns, which has already begun this week in A Coruña and Ferrol and will continue in Santiago de Compostela, Vilagarcía de Arousa, Pontevedra, Vigo, Ourense and Lugo. Each course, at no cost to participants, it is developed with a small group of students and consists of classes, individual monitoring online or phone between sessions and sharing to assess learning.
Among the contents addressed in the course emphasizes the design and creation of a tourist product, the influence of ICT in the sector and in marketing, negotiation and sale. They attendees will learn, among other things, the main marketing channels in the sector, to define customer segments, markets and intermediaries, define their product and its competitive advantages to highlight them in their communication tools and promotion or to perform effectively the negotiation process, sale, monitoring and closure of the operation.
This knowledge, which will be fully applicable to reality, will work on the basis of the participating companies, so that they can implement their business with what they learned. The aim is that all the contents learned can be implemented on the Bag Hiring Turexpo Galicia 2017, in which numerous domestic and other countries with great interest as tourist issuers participating tour operators.