The Xunta de Galicia is committed to promoting the Galicia Calidade brand in the Galician agri-food sector in order to become more competitive through a strategic action plan and a series of measures that will serve to boost and promote the quality of Galician agri-food products, by committing to actions that reinforce their competitiveness in the markets. Thus, as explained by the Regional Minister for the Rural Environment to the representatives of the various protected designations and geographical indications, Galicia Calidade will encompass, identify and promote Galician products with a designation of origin, a protected geographical indication or that meet requirements of excellence in production or processing. Galicia Calidade will also cover products derived from indigenous Galician livestock breeds, thus giving added value to these productions, as well as the PescadeRías or Gallega 100% seal, which recognises and distinguishes milk of differentiated quality produced on dairy farms in our community.

In this line, the Minister stressed that the aim of the Xunta for this year 2020 is to publicize this new momentum, through a strategic action plan aimed at national and international prescribers, with a schedule that is structured in three steps: Galician, national and international, which pivots on the promotion, positioning and aid to producers and processors. This planning will culminate in June with the First International Congress of Galicia Calidade, which will allow experts to meet Galician companies representing the rural world and to deepen the concept of the Atlantic Diet, which will be the spearhead to transmit and enhance the healthy character of our production.

Finally, González explained to the presidents of the regulatory councils that Galicia Calidade is also going to be a transversal bet and of maximum implication of the Xunta that is framed in the Green Galicia, the Innovative Galicia (formation and investigation), the Galicia Moza and the Family Galicia.

Wednesday February 26th, 2020

The Xunta promotes Galicia Calidade as a reference brand for farm products

The Xunta de Galicia is committed to promoting the Galicia Calidade brand in the Galician agri-food sector in order to become more competitive through a strategic […]
Tuesday February 25th, 2020

The second edition of the organic product fair Biocultura arrives at ExpoCoruña with 150 exhibitors and the forecast of attendance of more than 13 thousand people

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Monday February 24th, 2020

In January, Galician tourism grew six points above the national average

The first data of 2020 from the National Institute of Statistics indicates that Galician hotels achieve the highest levels of profitability of the decade Tourism in […]
Friday February 21st, 2020

Apit Galicia celebrates the International Day of the Tourist Guide with free guided tours

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