The headquarters of Turismo Rías Baixas in Pontevedra hosted this week the presentation of the new campaign of tourist promotion of the Diputación de Pontevedra for this 2017, in an act led by its president, Carmela Silva, in which also were present councilors of the province Like the alcades of Cambados, O Rosal, O Grove, Lalín or Tui. The motto chosen on this occasion is “For moitas reason” and the promotional element, the matrioskas, which hide the fundamental axes under which the campaign pivots: the itineraries of the Camino de Santiago that cross the province, the Rías Baixas Festivals, wine tourism And the excellence of a rich culinary and cultural offer. And, as Carmela Silva explained, “we have everything in the Rías Baixas, now we have to go out and tell it”. For this, the institution has organized a series of presentations that will begin in Vigo with a long official launch of the campaign to which events in Madrid, Lisbon and Porto will continue to make known the destination and the reasons to visit it.
Among the novelties of the new promotional campaign of the Pontevedra council is the incorporation of two new music festivals: Vive Nigrán, on 25 and 26 August; And Festival Cidade Europea do Viño in Cambados, on 9 September. Both are in addition to the already consolidated Atlantic Fest, Hot Culture, Portamérica, Sinsal Son Estrella Galicia, SonRías Baixas, and O Marisquiño. Last year the seven events brought together more than 200,000 spectators and this season the forecast is to shoot that number. “Festivals are one of the clear premises of tourism in the province,” explained Kin Martinez, representing the various promoters of these events.
In addition, the Diputación will promote in its 2017 campaign the six routes that cross the province: the Portuguese Way of the, Portuguese Way, Via de la Plata, Winter Road, Route of the Sea of Arousa and River Ulla and Route of the Sarmiento as large focus of attraction of new tourist flows. Tourism related to the wine culture will also be the object of multiple initiatives and activities, with Cambados, European Wine City, as a show. The town of O Salnés has programmed almost a hundred activities and the Diputación collaborates in several them in the field of tourism, sport, heritage, equality and environment.
Bet on quality
The fourth axis that completes the campaign is the commitment to the tourist quality. There are already 203 companies and entities that have the SICTED certificate and the forecast is to exceed 250 this year. In this regard, Silva decided to “keep growing” and emphasized the need to attract more visitors from other countries. “There were 2.1 million overnight stays in the summer of 2016 and we want to continue increasing both the attendance and the deseasonalisation. Attracting international tourism is a priority,” he added.
With this new campaign, the Diputación de Pontevedra bets on a proposal of promotion that wants to be creative and innovative, vertebrate around the endearing element that brings the game of matrioskas and incorporating elements with which it is wanted to offer a breakthrough image of the Rías Baixas.