“A provincia que sabe”, a new campaign by the Provincial Council of A Coruña

“A provincia que sabe”, a new campaign by the Provincial Council of A Coruña

This promotional initiative for the agri-food products and gastronomy of the province of A Coruña was presented at the Galicia Fórum Gastronómico.

 

The concepts of wisdom and flavour go hand in hand in the new promotional campaign launched by the A Coruña Provincial Council. The slogan “A provincia que sabe” (the province that knows/tastes) plays with these two ideas to advertise the agri-food products and quality gastronomy of this territory. “We want the public to automatically think of A Coruña when they hear ‘The province that knows’,” explained the vice-president of the Provincial Council and head of the Tourism Department, Xosé Regueira, during the launch of the campaign during the last edition of the Galicia Fórum Gastronómico.

 

Mayors, councillors, tourism technicians, professionals from the catering sector, producers and representatives of the province’s geodestinations attended the presentation of this campaign, which also focuses on the idea of sustainability and with which the Provincial Council does not intend to interfere in other brands, but to serve as an “umbrella” for all of them: products or establishments with seals such as the Q for quality, designations of origin or protected geographical indications, as well as other companies whose commitment to sustainability and the development of the territory is endorsed by their corresponding geodestination. To disseminate the campaign, the A Coruña Provincial Council will publish promotional materials that will be made available to companies and management bodies that are beneficiaries of provincial aid for the improvement of quality and competitiveness.

 

The aim is to reach tourists who are particularly interested in gastronomy, as well as distribution and catering professionals, gourmet product clubs and online commerce. In addition, the commitment to this demanding tourist profile, willing to travel in search of quality experiences, will help to promote deseasonalisation.