Clúster

• The campaign will run throughout the month of November.
• A landing website, a Social and Google Ads campaign, an audiovisual piece and a raffle are some of the actions that are part of the campaign.

The Galician Tourism Cluster has just launched a new promotional campaign to promote the tourist brand ‘Galicia Family Destination’ (GDF), an initiative whose main objective is to make visible Galician establishments specialized in the family segment: accommodations, restaurants, etc., which have facilities, activities or other services adapted and designed for families.

Under the claim ‘Activate off mode. Activate the GDF mode, this promotional action calls for disconnection from the routine, to hit the ‘pause’ to stop and disconnect. To recharge the battery and enter family mode. Activating off mode is an invitation to disconnect from daily stress, to reconnect with a unique destination, to choose quality time with the family.

As part of this campaign, an audiovisual piece was made that highlights the main message of this promotional action, and that shows all the possibilities offered by the tourist brand. In addition, a landing page was also created that accompanies all the actions of the campaign, and a paid media strategy was started, both in Google Ads and Social Ads. A raffle is also planned to be held through GDF’s official social networks. These actions, which focus on the Galician and national public, are included in the month of November.

Adhesion to Galicia Family Destination

If you have an establishment or develop a quality activity suitable for families, contact us through the brand’s official website to find out the specific requirements to be part of this network. In this way, you will gain visibility and have a quality assurance seal and brand as an establishment focused on families.