Clúster

• The average stay remains at three nights, and an increase in international tourism is confirmed, especially from Portugal and North America.

The Galician tourism sector closed the May long weekend with an average occupancy of 68% between Thursday and Saturday, according to the latest report generated by SIMADA (Accommodation Data Monitoring and Analysis System). Although Sunday saw a significant drop, with 31% occupancy, the overall average for the long weekend stood at 59.63%.

The data confirms an average stay of three nights, unchanged from initial forecasts. Regarding prices, the average price per night was €70.25, with significant variations: the peak days of the long weekend (Thursday to Saturday) saw prices between €74 and €75, while Sunday night prices dropped to €55.

The report also highlights the growing importance of international tourism, which now represents 35.84% of visitors, compared to 63.57% for domestic tourism. Among international source markets, Portugal and North America continue to lead the way in travel arrivals, while in the domestic market, domestic tourism stands out, with the Community of Madrid as the main source.

SIMADA, a strategic tool for the sector

All this data comes from SIMADA, a platform promoted by the Galician Tourism Cluster with funding from the Galician Tourism Agency and officially presented at FITUR 2025. It is a free, simple, and secure tool that allows accommodations to access real-time data on occupancy, rates, and visitor origin.

SIMADA combines information extracted from the establishments’ own management systems with complementary sources such as web scraping from tourism platforms, statistics from the INE (National Institute of Statistics and Census), and data from AENA (National Institute of Statistics and Census), always guaranteeing data confidentiality. Its objective is to improve business and strategic decision-making in the sector, providing professionals with greater capacity to analyze and respond to market trends.