Clúster

• More and more companies are using this free platform to optimize prices, analyze trends, and improve their competitiveness

The Galicia Tourism Cluster, with the support of the Xunta de Galicia (Galician Regional Government), continues to advance the implementation of SIMADA, the Accommodation Data Monitoring System that aims to become a key tool for decision-making in the sector. The free platform offers up-to-date information on occupancy, prices, and demand behavior, allowing establishments to adjust their strategies based on real market data.

A growing number of accommodation establishments are incorporating SIMADA into their daily management, taking advantage of the potential of this platform that transforms data from their own PMS into precise, useful, and accessible tourism intelligence.

For the Cluster, this tool represents a decisive step in the modernization of the sector, as it offers reports on:

• Hotel occupancy by area and period.
• Average prices and their evolution over time.
• Seasonal demand patterns.
• Anonymous comparisons with other establishments in the area.

All information is accessed in anonymized form, guaranteeing maximum confidentiality and strict compliance with data protection regulations.

• A call for more businesses to join the initiative

Connecting to the system is quick, easy, and requires no advanced technical knowledge. By simply submitting their data automatically, establishments become part of a system that provides valuable information to improve their profitability.

The Cluster once again invites accommodation establishments in Galicia to join SIMADA, reminding them that it is free, offers competitive advantages, facilitates strategic planning, and helps identify opportunities in real time.

Companies interested in joining can complete the following form.