Clúster

• The Cluster’s trade mission was made up of 12 Galician tourism companies and the brand ‘Galicia Sustainable Destination’.

The Galician tourism sector successfully closed its participation in ITB Berlín 2025, one of the most important fairs in the sector worldwide, promoting the community’s offer to international operators.

The trade mission of the Galician Tourism Cluster (CTG) landed at the fair with a delegation led by Cesáreo Pardal, president of the CTG, together with the vice president, Jesús Picallo Santos, the treasurer, Alfonso Martínez, the former president of the Cluster, Francisco González López, and representatives of the Galician companies that participated in the action (Galiwonders, Rutas Meigas, Tee Travel, Viajes Interrías, Pilgrim, Oca Hoteles, MEGA Mundo Estrella Galicia, Always Spain Incoming, Splainn Travel, Troulanda, Sailway, Autocares Bustelo y Galicia Destino Sostible).  The Galician delegation also included the presence of the director of Tourism of Galicia, Xosé Manuel Merelles, and the deputy for Tourism, Nava Castro Domínguez.

During the event, the president of the Cluster, Cesáreo Pardal, held a meeting with the Minister of Industry and Tourism, Jordi Hereu, in which he highlighted the importance of tax incentives as a key tool for promoting Xacobeo 2027.

Strategic meetings and new opportunities

The Galicia Tourism stand, located within the Turespaña space, served as a meeting point for Galician companies to hold meetings with German issuing agents interested in Galicia as a tourist destination. In addition, ‘Galicia Destino Sostible’ took advantage of the event to strengthen its position among operators specialised in sustainable tourism and media outlets that promote this trend. For its part, the Galicia Tourism Cluster answered queries from German companies that showed interest in designing tourist packages in Galicia, based on the promotional catalogues Galicia Travel Agencies and Galicia, un luxo para os teus sentidos.

As part of the agenda, the companies that requested it extended their stay to participate on Thursday 6 March in Speed ​​Networking, a dynamic of quick meetings that allowed them to contact up to nine potential business partners, thus expanding their opportunities for collaboration in the German market.

With this participation in ITB Berlin, Galicia strengthens its internationalisation strategy, consolidating its presence in one of the most important source markets for the community and reaffirming its commitment to a sustainable and quality tourism model.