Clúster

• The average stay forecast for next month is over five nights, and the average price per night is around €100.
• Galicia closed June with an occupancy rate of nearly 62%, with peaks of up to 86% during the San Juan long weekend.
• The president of the Cluster and the director of Tourism of Galicia presented today the balance sheet data for June and the forecast for July, as well as new monitoring and data analysis tools for the sector.

Galician accommodation establishments have sold out nearly half of their beds for the month of July. As of today, confirmed reservations stand at 51,86%, with an average price per night of €98.96. These figures are part of the forecasts for next month that were announced this morning by the president of the Tourism Cluster, Cesáreo Pardal, and the director of Tourism of Galicia, Xosé Merelles, at a press conference, in which they also reported on the June balance.

The data, from the Accommodation Data Monitoring and Analysis System (SIMADA), launched by the Cluster in collaboration with Turismo de Galicia, indicates that the average stay for the month of July is around 5.49 nights. Furthermore, the available data indicates that the majority of travelers are from Spain (61.68%) and 19.68% from abroad, although at this time, 18.51% of travelers who made a reservation did not indicate their origin.

Regarding June, the occupancy rate in Galician accommodations stood at 61.91%, with an average price per night of €69.56. It is worth noting that both occupancy and price per night reached peaks of over 86% and €82 on some days during the San Juan long weekend. The average occupancy rate for the long weekend, between Friday, June 20th and Tuesday, June 24th, was 70.43%, and the average price was €78.

The average stay during June was 3.69 nights. Regarding the origin of visitors, the majority, nearly 70%, were domestic and nearly 28% international. Regarding the countries of origin of international travelers, Portugal is the leading country, followed by the United States, Poland, and Germany. For domestic travelers, Madrid is the region of origin of the majority, followed by Andalusia, Castile and León, and Castile-La Mancha.

SIMADA

The president of the Galician Tourism Cluster explained how SIMADA works. This system provides member companies with up-to-date data on occupancy, prices, and sales channels, allowing them to make strategic decisions and adapt to market trends in real time. The information comes primarily from the accommodations’ own management systems and is complemented by web scraping data from relevant tourism marketing sites and statistical information from the INE (National Institute of Statistics and Census) or AENA (National Institute of Statistics and Census).

SIMADA is a free system accessible to any accommodation company that provides its data. Data is always viewed in an aggregated and anonymous form, with full security and confidentiality guarantees. The information is accessed through an accessible and simple web application, designed so that any user can take full advantage of its features without the need for advanced technical knowledge.

The Cluster’s president and the Director of Tourism announced the signing of a collaboration agreement in the coming days, with a contribution of 72,600 euros from the Xunta (regional government) to advance the second phase of SIMADA’s implementation. This will allow for the incorporation of new features and extend the system’s reach to more companies through outreach and advisory activities.