• SIMADA makes it possible to monitor data on establishment openings, available capacity, contracting, provisioning, pricing, occupancy data, and much more.

 

Accommodation companies joining the Accommodation Data Monitoring and Analysis System (SIMADA) have already expressed their satisfaction with the results this tool offers. Access to reliable and up-to-date information on occupancy, prices, and sales channels is helping companies optimize their commercial strategies, adjust prices more accurately, and improve their competitiveness in the market.

 

SIMADA, launched by the Galician Tourism Cluster with funding from the Galician Tourism Agency and presented at Fitur 2025, is a free, simple, and secure platform that allows accommodations to access essential data in real time. Its operation is based on consulting the establishments’ own management systems, complemented by web scraping data from relevant tourism marketing sites and statistical information from the INE (National Institute of Statistics and Census) or AENA (Aena), always under confidentiality criteria.

 

Thanks to this tool, accommodation companies can anticipate market trends, make more informed decisions regarding opening, contracting, and pricing, and adapt their offerings based on actual and projected demand.

 

The greater the number of companies participating in the system, the higher the quality of the data obtained. Complete the following registration form to join SIMADA. For more information or to answer any questions, interested companies can contact the Galician Tourism Cluster at secretariatecnica@clusterturismogalicia.com or by phone at 881 247 436.

 

 

Forecast Reports

 

In addition to the benefits the tool provides for member companies, the Galician Tourism Cluster uses SIMADA to analyze booking portfolios and occupancy balances during key periods, as was the case this past Easter, and will continue to use it to monitor demand trends during key long weekends, summer campaigns, and other strategic dates.

 

Specifically, the first data for this upcoming May long weekend is now available. According to the data collected, booking rates for Thursday, Friday, and Saturday nights were 53%, 56%, and 55% respectively, dropping to 21% on Sunday. The average stay is around three nights, with average prices reaching €80 on Friday and Saturday, dropping to €64 on Sunday, and starting at €74 on Thursday. Regarding the origin of visitors, 29% of confirmed reservations are from foreign tourists, a percentage that is expected to increase, given that the origin of the remaining 24% is still unknown. It is also worth noting the importance of international markets such as Portugal and North America.

Tuesday April 29th, 2025

Companies joining SIMADA highlight the tool’s usefulness for strategic decision-making

SIMADA makes it possible to monitor data on establishment openings, available capacity, contracting, provisioning, pricing, occupancy data, and much more.   Accommodation companies joining the Accommodation […]
Tuesday April 29th, 2025

The Galician Wine Routes Open Their Doors at the 14th Spring Open Event

Tourism of Galicia and the five Wine Routes presented a program with tastings, guided tours, boat trips, workshops, and various activities.   Last week, the Galician […]
Tuesday April 29th, 2025

The Cluster launches ‘+ Galicia, +Sustainable,’ a new tourism promotion campaign that invites visitors to visit Galicia consciously with ‘Galicia, Sustainable Destination.’

The campaign is divided into two waves, from April to May and from October to November 2025. A landing page, social media sweepstakes, an audiovisual piece, […]
Wednesday April 23rd, 2025

Trevinca-Valdeorras strengthens its commitment to sustainable tourism with 21 new eco-experiences driven by the local community

The Trevinca-Valdeorras geodestination is reinforcing its commitment to a sustainable tourism model with a strong local identity through the launch of the Ecoexperiencias Trevinca-Valdeorras, an innovative […]
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