Clúster

• The second wave strengthens the promotion of responsible tourism with new giveaways, influencers, and digital actions

The “+ Galicia, + Sustainable” campaign, promoted by the Galicia Tourism Cluster with the support of the Xunta de Galicia – Axencia Turismo de Galicia, begins its second promotional wave this October, reaffirming its commitment to more conscious, responsible, and transformative tourism under the “Galicia Destino Sostible” brand.

During this new phase, which will run between October and November 2025, new giveaways for sustainable experiences will be launched on the Galicia Destino Sostible social media channels. In addition, a paid media campaign is planned on Social Ads and Google Ads, aimed at continuing to position Galicia as a destination experienced with respect and authenticity for local and mainland audiences.

Additionally, two activities will be held with influencers who will show, through their personal perspective, how to enjoy Galicia sustainably and with a positive impact on the environment.

With the slogan “More Galicia, More Sustainable,” the campaign maintains its goal of inspiring tourism that leaves an emotional, not an ecological, mark, inviting visitors to rediscover Galicia through calm, closeness, and respect for its natural, cultural, and social heritage.

Those interested can learn about all the experiences and enter the sweepstakes on the “Galicia Sustainable Destination” Instagram profile, as well as on the campaign website.

• Further promotion of the “Galicia Sustainable Destination” brand

At the same time as this initiative, the Galician Tourism Cluster has also launched a campaign to publicize the “Galicia Sustainable Destination” initiative, in this case among the Galician population. This campaign will be broadcast on Galician Television and on various radio stations in Galicia and Asturias, seeking to increase awareness of the Product Club.