Clúster

From a collaborative point of view and very oriented towards the tourism sector, Galicia Family Destination is the brand promoted by the Galician Tourism Cluster to promote and improve marketing and the creation of specific products for family tourism. Since its creation in 2016, companies and Cluster have been working on the consolidation of the initiative that this week held a working day in which they took stock of the actions carried out during the year and made progress on the objectives for 2020.

In this regard, the secretary of the Galician Tourism Cluster and president of Feprohos, Cesar Ballesteros, described the actions carried out to date, after the launch of the seal and the recruitment of associated companies. “Now we are immersed in the third phase of development, focused on marketing and attracting offers, with wholesalers and travel agencies,” explained Ballesteros, who stressed that “we are in a mature phase of the seal Galicia Destination Family, with the response of more than 40 organizations that co-finance the development of the program, with the ability to work in a coordinated manner and with a dimension that only a program of these characteristics can offer, we have to face new challenges.

In addition, he highlighted the reinforcement for the brand that meant the participation of Galicia Family Destination in BASQUETOUR, the Family Tourism forum held in Zarauz last June 12. In this sense, the conference was held, with B2B meetings “so that the Galicia Family Destination programme can also serve as a mechanism for us to get to know each other and offer products together. We will count on the collaboration of travel agencies in order to sell more and better.

Finally, in addition to holding the working meeting, also deepened the proposal for a campaign at the national level and in low season, which would be valid for the next 9 months and whose goal would be to publicize the brand with a proposal focused on the youngest at home.