Clúster

• This year the campaign reinforces the potential of the Community as a sustainable place in which to disconnect.
• The campaign will have an international presence in the digital field.

The Xunta de Galicia launches a tourism promotion campaign for the Galicia destination for 2024, under the motto ‘Pídeche Galicia’. In total, the publication of more than a thousand inserts is planned, including television spots, spots and radio mentions in primetime programs and press announcements. In addition to this, there will also be an ambitious digital campaign inside and outside Spain, with more than 30 million advertising banners.

This campaign presents Galicia as the perfect plan to disconnect, relax and recharge your batteries. To communicate this, various everyday situations are represented, such as an office or sofa, which appear decontextualized in the middle of some Galician natural landscape (beaches, mountains, waterfalls, meadows…).

In short, Galicia is presented as a means of escape and disconnection. The initial video of the campaign is transformed into a musical journey that captures the unique essence of Galicia. Whether exploring its beaches, tasting its culinary delights, or immersing yourself in its rich cultural tradition, Galicia offers a unique experience to every visitor.

In terms of audience, it is estimated that more than half of the Spanish population will have the opportunity to see the advertisements an average of three times. The campaign will also have an international presence in the digital axis. The objective is to delve into the consolidation of the Galicia destination globally, reinforcing the actions of respectful, sustainable, diversified and seasonally adjusted tourism at different times of the year.