Clúster

• The summer campaign is active from the month of Christmas or the month of November.
• Among the actions included in the campaign, the following stand out: a landing website, a Social and Google Ads campaign, an audiovisual piece, weekly raffles and influencer marketing.

The campaign ‘Leave a mark on the soul and not on the Earth’, launched by the Galician Tourism Cluster to promote the tourist brand ‘Galicia Sustainable Destination’, ends with more than 16M impressions and more than 100,000 clicks, with a focused strategy in the regions of Spain, Galicia and Portugal.

Under the claim ‘Leave a mark on the soul and not on the Earth’, this promotional action promoted the sustainable facet of the tourism brand, listing various sustainable activities and experiences that visitors can enjoy on our land. With the aim of highlighting the committed and sustainable character of Galicia, the action was encompassed in four basic pillars that a conscious tourist can find when they opt for experiences with the ‘Galicia Sustainable Destination’ seal: traditional professions, activities and experiences, material heritage and intangible, and Galician products and traditions.

As part of this campaign, carried out from July to November 2024, an audiovisual piece was made that highlights the sustainable nature of GDS and all the possibilities offered by the tourism brand; A landing page was created that accompanied all the campaign actions; A paid media strategy was carried out on Google and Social Ads, and up to 22 raffles were organized with experiences from the establishments affiliated with the tourist brand.

In addition to all of the above, two actions were also developed with the influencers Un Salto a Galicia (María Rubio) and Angi Baldrich. Both were able to enjoy some of the GDS experiences, experiencing first-hand what it means to enjoy conscious tourism. On the one hand, Angi Baldrich enjoyed an afternoon discovering the history of the shellfish harvesters of the Costa da Morte, while María Rubio spent an afternoon among D.O. Rías Baixas.

Adherence to ‘Galicia Sustainable Destination’

GDS already has more than 100 companies and 150 adhered offers. The product club serves as a meeting point between tourists and companies, facilitating access to the wide range of sustainable tourism offerings in Galicia. To join the initiative, companies must meet at least one qualifying requirement (sustainability certification; Fair’n Green; Green Star of the MICHELIN Guide; membership in the Slow Tourism North of Galicia project, or the Ecotourism Product Club of Spain or an environmental certification: ESO 14000, EMAS, etc.) or 100% of the mandatory ones and 33% of the evaluable ones.

Membership can be requested through the website galiciadestinosostible.com. Once the evaluation committee accepts the membership, the company will manage its offers from the portal and will enjoy the advantages of belonging to the product club for free.