Clúster

• The initiative seeks to consolidate Galicia as an authentic, sustainable, and excellent destination

Last week in Madrid, the President of the Xunta de Galicia, Alfonso Rueda, presented the new tourism promotion campaign “What if Calidade were a place?”, an initiative that aims to strengthen Galicia’s image as a leading destination for its authenticity, sustainability, and quality. The initiative highlights the Galicia Calidade brand not only as a seal of guarantee, but as a true collective identity that reflects the Galician way of understanding life, work, and hospitality.

During the presentation, Rueda emphasized that quality “is not a label or a standard, but a way of being and doing,” present in all areas: from gastronomy and natural heritage to culture, crafts, and rural tourism. With this new campaign, the Xunta de Galicia seeks to convey to the national public the idea that Galicia is not just a destination to travel to, but an experience to be had year-round.

The Director of Tourism of Galicia, Xosé Manuel Merelles, also spoke at the event. The presentation was also attended by representatives of the Galician Tourism Cluster, Vice President Jesús Picallo Santos, Treasurer Alfonso Martínez, and former President Francisco González.

• The campaign reaches out to domestic tourists

With this new campaign, the Xunta aims to reach 84% of the Spanish population through a multiplatform strategy that includes television, digital media, and communication actions aimed at highlighting the best of Galicia: its quality, its authenticity, and its unique way of welcoming visitors.