Clúster

• This program is aimed at businesses and professionals in the tourism sector in the Minho River area, both on the Galician and Portuguese sides

The Visit Rio Minho Plus program aims to improve the competitiveness of the tourism sector in the cross-border Miño River region through blended learning (in-person and online) totaling 105 hours in specialized modules and access to an online platform with learning resources, technical visits, personalized improvement plans, individual mentoring sessions, support in creating new tourism experiences, and more.

• Module 1. Designing innovative tourism experiences.
• Module 2. Regenerative and sustainable tourism.
• Module 3. Digital marketing and sales for the tourism sector.
• Module 4. Internationalization of local tourism products.
• Module 5. Cultural and creative tourism as an engine for local development.
• Module 6. Using digital tools for tourism management.

t is aimed at both companies and professionals in the tourism sector: tour operators, small businesses, local producers, and other stakeholders seeking to design, market, or enhance tourism experiences. Among the professionals participating in the training are Víctor Sixto, director, and trainers Alexandra Touza, Alaín Hervás, and Tarina Lenk.

See all the details and registration information on the training program website via the following link.

Program co-financed by the European Regional Development Fund (ERDF) through the Interreg VI-A Spain-Portugal program (POCTEP) 2021-2027 and promoted by the Galicia Tourism Agency.