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The four communities that make up the Green Spain initiative are presenting a joint project to offer sustainable tourism experiences in their protected natural areas.

Galicia and the other three communities of the Cantabrian coast that make up the Green Spain initiative (Asturias, Cantabria and the Basque Country) have decided to take a new step to consolidate this proposal and turn it into the largest ecotourism corridor in Europe. This was agreed by the representatives of the four territories during the meeting they held this week at the Laboral City of Culture in Gijón. This plan will take the form of a project that will compete in the Tourism Experiences Spain programme and will involve an investment of 800,000 euros to set up a network of collaborating agents in the territory, as well as to train companies and resource managers, design and develop experiences, products and other services inspired by green and sustainable models, and generate materials to disseminate the project.

All these sustainable tourism experiences will be offered in the protected natural areas of the four communities and will be implemented in collaboration with the Spanish Ecotourism Association. Its promoters point out that this project is “the biggest tourism project proposed by Green Spain as a whole in its more than 30 years of existence”.

Nava Castro, Director of the Galicia Tourism Agency, headed the Galician delegation at the meeting with the Deputy Minister of Tourism of Asturias, Graciela Blanco; the Director General of Tourism of Cantabria, Marta Barca; the Deputy Minister of Trade and Tourism of the Basque Country, Jesús María García de Cos, and technical staff from the four regions.

At the meeting they also agreed on the programme of promotional activities that Green Spain will carry out this year, to which they will allocate a budget of 400,000 euros. This amount will finance actions such as trips for journalists, tour operators and bloggers, attendance at trade fairs and specialised meetings, digital campaigns and the publication of the new guide “The Great Green Spain Route”.