Clúster

• Until December 29, television and radio spots will remind Galicians that this Product Club offers more than 150 experiences that leave a mark on the soul, not the land.

The Galician Tourism Cluster launches today, October 1, 2025, an advertising campaign to bring the “Galicia Sustainable Destination” Product Club to the Galician population. This platform brings together authentic tourism experiences based on sustainability and respect for the environment.

This initiative, promoted by the Cluster and funded by the Xunta de Galicia through the Galician Tourism Agency, began three years ago and currently has more than 140 member companies offering more than 150 experiences.

The campaign, which will be broadcast on Televisión de Galicia and on various radio stations in Galicia and Asturias, seeks to increase awareness of the “Galicia Sustainable Destination” platform as a benchmark for bringing together the region’s sustainable experiences.

The campaign, which will be broadcast on Televisión de Galicia and on various radio stations in Galicia and Asturias, seeks to increase awareness of the “Galicia Destino Sostible” platform as a reference point for the region’s sustainable experiences.

The range of options is wide and accessible on the website galiciadestinosostible.com, where you can find everything from cycling, boating, and hiking routes to packages that combine gastronomy, accommodation, wine culture, sports and adventure, unique getaways, and astrotourism.

This campaign complements the one running throughout April and May on social media, with a landing page, an audiovisual piece, and more than a dozen sweepstakes. The actions of this campaign, which will also resume between October and November of this year, resulted in the addition of more than 900 new followers on the Product Club’s Instagram account and more than 7,500,000 impressions as part of the paid media strategy.

Con esta campaña el Clúster Turismo de Galicia busca, también, poner en valor el esfuerzo de las empresas adheridas al Club en su apuesta por la sostenibilidad y en su compromiso con las comunidades locales en las que desarrollan su actividad.

Hace falta recordar que, para sumarse a la iniciativa, las empresas tienen que cumplir al menos un requisito habilitante (certificación de sostenibilidad; Fair´n Green; Estrella Verde de la Guía MICHELIN; pertenencia al proyecto Turismo Slow Norte de Galicia, o al Club de producto Ecoturismo de España o una certificación ambiental: ESO 14000, EMAS, etc.) o bien el 100% de los obligatorios y un 33% de los valorables.

La adhesión puede solicitarse a través de la web galiciadestinosostible.com. Una vez que el comité de evaluación acepte la adhesión, la empresa gestionará sus ofertas desde el portal y disfrutará de las ventajas de pertenecer al club de producto de manera gratuito.