Cluster

The reference brand of Active Tourism of Galicia is involving through working groups all the tourism companies in Galicia with an interest in the marketing of active tourism products.

With the aim of setting the quality standards required to be part of the GALICIA DESTINO ACTIVO programme in 2018, the Cidade da Cultura hosted a new working day in which 13 working groups were set up to advance the development of a total of 16 new tourism products.
The working groups are the result of the implementation of the Workshop Galicia Destino Activo 18, held on May 24th. This event, in which more than 1600 B2B meetings were held, served as a link between all types of companies that provide tourist services in Galicia.
As a result of this creation of synergies, working groups were obtained that are developing 16 tourist products framed in the strategy of Galicia Active Destination.
The companies participating in the project have until 18 June to adapt their offer to the standards set. Subsequently, the work of photography, coming, writing of texts and creation of online and offline supports will begin, as well as the concrete actions of promo-commercialization that will allow to approach this offer in an avant-garde way to the potential marketers of this created offer.
Galicia Active Destination is the reference brand for the promotion of active tourism in Galicia, which was created in 2015 as a result of the ideas competition of the Galician Tourism Cluster and which has since then been activating the promotion of this discipline in foreign markets. For you you are the Cluster has the technical support of the promoting group of Galicia Active Destination, formed by the Galician Association of Active Tourism Companies (AGETAN), the tour operator CN Travel, the Caldaria group and the Galician Association of Travel Agencies (AGAVI).