Cluster

Through the brand “Galicia Active Destination”, the Galician Tourism Cluster was present in this multitudinous event that gathered thousands of people in the Portuguese city.

For 3 days, the brand Galicia Active Destination has installed an information point at the facilities of the Oporto Marathon to provide information on the 14 active tourism products that make up this brand.
The Oporto Marathon is a large event, in which this year have finished the race about 4000 people. It is a high-impact activity that responds to the segment of potential customers of active tourism products.
The main objectives of this action have been to increase the recognition of the destination Galicia for the practice of active tourism activities and the attraction of potential end customers for the 14 active tourism products created by more than 40 companies linked to Galicia Active Destination.
Galicia Active Destination is a growing public-private project, in which more than 40 companies based in the territory participate. The products cover the 4 Galician provinces, have approached people participating in this event and their companions through the website and a mobile application (available for both Android and IOS) which details the activities to develop in each package, accompanied by video and photography.