Cluster

The planned actions include the creation of a product club, as well as a database of establishments and an intranet.

The Galician Tourism Cluster will have 700,000 euros until the end of 2022 for the creation and promotion of sustainable tourism products, as a result of an agreement signed with the Galician Tourism Agency, which was presented today in Santiago.

The actions included in this agreement are part of the Galicia Safe Destination Master Plan drawn up by the Cluster, the Xunta and the three universities of Galicia, which establishes the strategic criteria for the recovery of activity after the pandemic.

Among the actions planned is the creation of a sustainable product club, as well as a database of companies that work with this type of offer and an intranet for the management of the entire programme. In this sense, the agreement is in line with the objective of the Master Plan to work in the field of digitalisation to help in the process of improving the commercialisation of both the channel and the end customer.

A website will also be created with the products that are incorporated and promotional campaigns will be carried out in digital media.

The agreement also includes support for product creation, both in the wholesale, retail and receptive sectors. The actions also include the creation and distribution of promotional material through tour operators and agencies and the organisation of familiarisation and prescription trips.

The president of the Galician Tourism Cluster, Cesáreo Pardal, insisted during the presentation of the agreement on the need for Galicia to promote itself as a safe destination; a destination that is sustainable from a social, economic and environmental point of view, and an intelligent destination. In this sense, he added that this agreement, “combines the three objectives, so that the Cluster assumes the responsibility to encourage the creation of sustainable tourism product, to promote it and to do so with the criteria set out in the Master Plan”.

He also stressed that sustainability brings attractiveness to the destination “but it is much more than that”. He referred to the social dimension of sustainability to say that “tourism activities take place in communities in which we have to coexist, and with which we have to assume the responsibility that corresponds to us”.

He added that the tourism industry must “be respectful of those communities. Our role can be very important in achieving objectives such as population fixation in rural areas. We can also contribute to the creation of wealth, not only with business and employment in our establishments, but also with the rest. Catering and gastronomy, crafts, agricultural production and local commerce must also benefit from our activity with this criterion of social sustainability”.