Feautured Activities

  • The event took place from 14 to 16 May in Frankfurt, Germany.
  • This edition was focused on the impact of tourism activity.

The Galician Tourism Cluster participated last week in IMEX 2024. The event, which was held from May 14 to 16 in Frankfurt, was attended by Galicia MICE, with the participation of Diego Otero, member of the executive board of the Cluster, who met with various operators to whom he presented the MICE offer of the Community.

 

IMEX is a world reference event in which this year more than 4,000 buyers and 2,900 exhibitors participated. In addition to Galicia MICE at the Turespaña stand, A Coruña Tourism and Congress Consortium was also present, highlighting its strengths as a business tourism destination.

 

This edition of IMEX focused on the impact of tourism activity, with the mission of instilling in the MICE community the responsibility of being part of the solution to the major problems that challenge our planet.

 

MICE is one of the tourism segments that most contributes to alleviating the seasonality of tourism activity in destinations, generates value and growth, and maintains quality and stability in employment. According to INE figures, international conference tourists spent an average of 298 euros per day in 2023, compared to 184 euros for leisure tourists. Meetings, incentive, congress and exhibition tourism contributes to promoting high value-added tourism, which is essential for diversifying the tourism offer beyond the usual destinations.

 

Wednesday May 22nd, 2024
Clúster Turismo lleva el MICE gallego al IMEX Frankfurt 2024

The Cluster takes the Galician MICE offer to the IMEX Frankfurt

The event took place from 14 to 16 May in Frankfurt, Germany. This edition was focused on the impact of tourism activity. The Galician Tourism Cluster […]
Wednesday May 22nd, 2024
Workshops de Sevilla y Lisboa Clúster Turismo de Galicia

The Tourism Cluster of Galicia is holding workshops in Seville and Lisbon today and tomorrow

23 Galician companies, the initiative of the Cluster and Xunta ‘Galicia Sustainable Destination’ and Tourism of Galicia are taking part. The aim is to promote Galicia […]
Wednesday May 15th, 2024

The ‘Galicia Sustainable Destine’ product club had a turnover of more than one million dollars in 2023, thanks to a campaign focused on the US market

The initiative, the result of collaboration between the Tourism Cluster, the Xunta and Expedia, was one of the measures in the Club’s Action Plan to enhance […]
Tuesday December 19th, 2023

The Xunta and the Cluster close the consultation process to develop the Galicia Tourism Strategy 2024-2030 with 1,000 participants

A total of 400 private and public agents in the sector participated in the 20 working groups held since October and another 600 did so through […]