In order to implement the Plan of Health and Thermal Tourism in Galicia in the 2016-2019 horizon, Turismo de Galicia and the Spanish Health Tourism Cluster, Spaincares, have signed a collaboration agreement under which the department the regional government will provide 50,000 euros for the development of a roadmap on the horizon of the next four years to analyze the situation of health tourism in Galicia and to propose actions to promote its.
The agreement, signed by the Director of Tourism of Galicia, Nava Castro and Vice President of SpainCares, Miguel Mirones, was attended by the Regional Minister of Sanidade, Joaquín Vázquez Almuiña. According to this agreement, the Plan will be developed in different phases. In a first identify the sending and receiving markets tourism current health in the world, in Spain and in Galicia, describe the models of quality certification services internationally and provide a description of the services required today and factors in decision making by users. It will also present an analysis of the potential demand and identify and prioritize outbound markets for the destination Galicia and marketing channels in the market today.
From these data, the plan presented a positioning strategy and attracting health tourists including strategic objectives and project proposals and actions to be taken in the destination that will also allow transfer potential companies a competitive vision market within a framework of internationalization of the sector in Spain.
Pola hand, the diagnosis of health tourism in Galicia will identify resources and services that make the global supply of health tourism and thermal consolidated our community and tourist products that complement this offer for the future development of tourist packages.
All this information will provide a battery positioning opportunities that Galicia may have from the capacities and potentialities of the market and show the strategies, actions and complementary measures in order to convert Galicia must be implemented in a reference in health tourism.
Finally, the study will be completed with the design of actions to promote health tourism in Galicia at national and international level and a proposal for online positioning for product marketing.