Entitled “Preparing Galician SMEs Tourist  for attendance and benefit to international service contracting”, Feira Internacional de Galicia A Banca, with the support of Turismo de Galicia develops until 11 October a program of courses in different locations Galician to improve the training of small and medium tourism enterprises Galician to participate in the International Tourism Fair Turexpo Galicia2017, to be held in Silleda in June next year.

The objective of this program, which reaches its second edition, is to train these SMEs for their participation in the hiring bag that is promoted in Turexpo a success, contributing to growing these businesses and boosting the Galician tourism sector. The program consists of eight courses in as many Galician towns, which has already begun this week in A Coruña and Ferrol and will continue in Santiago de Compostela, Vilagarcía de Arousa, Pontevedra, Vigo, Ourense and Lugo. Each course, at no cost to participants, it is developed with a small group of students and consists of classes, individual monitoring online or phone between sessions and sharing to assess learning.

Program

Among the contents addressed in the course emphasizes the design and creation of a tourist product, the influence of ICT in the sector and in marketing, negotiation and sale. They attendees will learn, among other things, the main marketing channels in the sector, to define customer segments, markets and intermediaries, define their product and its competitive advantages to highlight them in their communication tools and promotion or to perform effectively the negotiation process, sale, monitoring and closure of the operation.

This knowledge, which will be fully applicable to reality, will work on the basis of the participating companies, so that they can implement their business with what they learned. The aim is that all the contents learned can be implemented on the Bag Hiring Turexpo Galicia 2017, in which numerous domestic and other countries with great interest as tourist issuers participating tour operators.

Tuesday September 20th, 2016

Feira Internacional de Galiciadevelops a training program for tourism SMEs until October

Entitled “Preparing Galician SMEs Tourist  for attendance and benefit to international service contracting”, Feira Internacional de Galicia A Banca, with the support of Turismo de Galicia […]
Monday September 12th, 2016

Promotion in Holland of Galician golf fields

Promote the use of the golf Galician golf by the Dutch athletes and promote golf tourism and the Galician tourism through media in this country were […]
Tuesday September 6th, 2016

The Galician tourism will be present in four trade fairs in September

Unibike in Madrid, JATA in Japan, Grand Pavois in France and in Mexico will Termatalia appointments in which the sector will be present through Turismo de […]
Friday August 12th, 2016

Xantar, present in the Gastronomic Festival in Portugal

Galician cuisine was widely represented at the Food Festival Bife Espadarte in Vila Praia de Âncora (Caminha) through Xantar, the International Gastronomic Tourism, which begins thus […]