Tourism professionals participated in seminars on the international marketing of tourism products in Ourense and Santiago de Compostela with the aim of preparing their next participation in the World Travel Market in London. The workshops are part of the third Training Plan promoted by the Galician Tourism Cluster with the collaboration of the Galician Tourism Agency and given by IFFE Business School.
This internationalization workshop aims to show the participating professionals the main techniques of international marketing of tourist products, how to select the target markets and the channels through which to access these foreign markets, in order to enhance and improve the competitiveness of their companies. In addition, in order to be able to prepare and improve the results of participation in international fairs, this workshop includes a specific module aimed at this purpose, especially indicated for those companies and professionals who are going to take part in the World Travel Market of the month of November.
The training was given by José Miguel Alarcón, consultant partner of AbTur Asesores, and Mercedes Carballo, director of Crearte Servizos Culturais, who was in charge of teaching the specific module aimed at preparing and improving the results of the participation in international fairs.

Wednesday November 1st, 2017

Keys for attracting international tourists and preparing for international fairs

Tourism professionals participated in seminars on the international marketing of tourism products in Ourense and Santiago de Compostela with the aim of preparing their next participation […]
Tuesday October 17th, 2017

Directors of the tourism sector participate in the second edition of the Higher Programme of Business Management and Direction promoted by the CTG

The training plan in which this programme is framed continues this week with seminars and workshops in Monforte, Sanxenxo and Lugo A total of 23 managers […]
Tuesday October 10th, 2017

Sanxenxo welcomes the professional conference “Tourism and new technologies: Innovation and digital transformation of tourism”.

Promoted by the Galician Tourism Cluster in collaboration with the Pontevedra Provincial Council, the registration period is now open Aimed at tourism companies, digital suppliers and […]
Monday October 9th, 2017

The Galician Tourism Cluster Training Plan goes beyond the equator with workshops and seminars held in ten locations

Compostela welcomes from next week the Higher Programme of Management and Management of Tourist Enterprises Ribadeo, Vigo and Santiago de Compostela have been the locations that […]