Resources

• The initiative reinforces the training and updating of the Spanish tourism sector, with a focus on international markets.

Turespaña has made public the complete program of presentations and virtual seminars planned for 2026, aimed at professionals and companies in the tourism sector who seek to deepen their knowledge of the main issuing markets and global trends. These meetings, which are held online and with free access upon registration, are part of the organization’s ongoing support and training strategy.

• The presentation on the German market, first outstanding event

The first appointment on the calendar will be the presentation of the German market, scheduled for February 11 at 11:00 a.m. This session is organized by the Berlin Council and is focused on offering up-to-date information to tourism companies on the perspectives, behaviors and opportunities linked to one of the most relevant European markets for Spain. Registration is now open through Turespaña’s official form.

This seminar will allow participants to learn first-hand recent data, consumption trends and keys to designing effective marketing strategies towards Germany, a market that has traditionally been strategic for Spanish tourism and that continues to show a strong interest in national products and experiences. In this context, from March 3 to 5, 2026, ITB Berlin will be held, a fair of reference at an international level, to which the Galician Tourism Cluster will attend with a 23-place commercial mission.

• Complete calendar of virtual seminars

In addition to the presentation of the German market, Turespaña has scheduled other sessions of interest, all in virtual format and focused on specific markets and their potential for Spanish destinations and companies. Check out the full program:

1. Germany, February 11
2. Morocco, February 16
3. Australia and New Zealand, March 4
4. Turkey, March 9
5. Italy, April 8
6. Ireland, April 15
7. Countries of the Persian Gulf, April 22
8. Benelux, May 21
9. Mexico, June 3
10. Japan, June 24
11. India, September 9
12. MICE USA and Canada, September 23
13. Nordic countries, October 7
14. United Kingdom, October 28
15. China, November 4
16. Poland, November 18
17. France, December 16