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The high rate of transformation in the tourism sector poses new challenges for its professionals, who must be aware of how this unstoppable process is affecting the tourism industry. To this end, the Emilia Pardo Bazán Auditorium in Sanxenxo will host a sectoral day on the 15th of March within the Re-acciona TIC program under the title “The digitization of tourism and its challenges”.

Organized by IGAPE in collaboration with Axencia de Modernización Tecnolóxica de Galicia (AMTEGA), the day is open and directed to managers and managers of companies in the tourism sector. For more information or confirmation of attendance: comunicacion.reacciona@igape.es or at the telephone 986 419 922 (ext.2030)

PROGRAM
10.00 Institutional presentation. Francisco González. President. Consortium of Tourist Entrepreneurs of Sanxenxo.

Igape. José Manuel Fernández. Xerente Igape IP

Amtega. Eladio Otero. Xefe of the Department of Technological Innovation

10.10 The keys to the campaign “Presume de Galicia”
Tono Mugico. CEO. Mr. Tourism, marketing in action.

10.30 Re-activation success case
Maria Jesús Otero Acuña, formerly Nabia Naviera

10.50 Program Re-acciona ICT: services for the promotion of the digital economy in SMEs
Igape. José Manuel Fernández. Xerente Igape IP

11.10 Question Round

11.30 Networking