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Sabre consultancy has published a new technical report on what is considered six emerging megatrends that affect service expectations of travelers and hotel chains should take into account to satisfy its customers. The study draws comparisons with other industries in order to identify the most important trends for the hospitality industry and includes case studies that will help hoteliers to create personalized experiences. The information contained in this report gives hotel managers opportunities for innovation for their brands.

Briefly, as recorded by ITH, the six trends are:

• The customer at the center of expectations serviciio
• Be part of the solution, not the problem
• Increasing human brands, generating emotions
• Technology everywhere, and generating impact
• Offer the best value, overcoming the chaos of prices
• Posdemografía, demographics are pastDownload the report at this link