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The digital communication campaign of the Xacobeo Xove program begins

  • This week the Xacobeo Xove digital promotion campaign begins with the aim of promoting the initiative among youth.
  • People between the ages of 18 and 30 with an active Xove Card can obtain discounts of €200 on experiences on the Camino de Santiago.

 

This week the digital communication and promotion campaign of the Xacobeo Xove begins, an initiative of the Galician Tourism Agency in collaboration with the Galician Tourism Cluster, the Galician Travel Association (AGAVI), the Galician Incoming Tour Operators Association (ATREGA), the Provincial Association of Travel Agencies of Pontevedra (AVIPO), and the Ministry of Social Policy and Youth.

 

This program allows you to enjoy a discount of 200 euros on services linked to the Jacobean Routes. The cost of the entire trip must be, without the discount, at least 300 euros. In other words, to obtain the aid, the beneficiaries must provide co-financing of at least 100 euros. The trips can be made between July 1 and December 10, 2023, as long as the purchase of the tourist package is made before November 30, 2023. Requests will be attended by purchase order until budget availability is exhausted.

 

The Xacobe Xove is articulated through the Galician travel agencies, in charge of marketing the experience. Up to now, 17 agencies have signed up to the initiative. You can consult the complete list at this link. If you want to register your agency, you just have to complete the form at the bottom of this page.

 

The communication and promotion campaign will be extended throughout the coming months, within the period in which the discount can be obtained and the trip made. The initiative is promoted mainly online, through the social networks of the collaborating entities under the hashtag #ocamiñoéxove, with promotional images and videos to bring the program closer to end customers. Communication will also take place offline, with the provision of advertising panels and the distribution of brochures.

 

For any doubt or question you can consult the official page of the Xacobeo Xove program or contact the email address xacobeoxove@clusterturismogalicia.com or by phone 881 505 103.