The influence of social networks as a source of information and influencer in making decisions on sightseeing focuses republication Segittur, “Communication of tourist destinations and their brands through social media,” a book that has He has been prefaced by Segittur president, Antonio Lopez de Avila.

The publication also collect and investigate this new communication channel, provides useful recommendations for Spanish tourist destinations that have been collected from the project “Use and influence of social media and communication 2.0 in making tourism decisions and in the brand image of the destinations. Utility applications for Spanish tourist destinations “, funded by the Ministry of Economy and Competitiveness, which has developed in the Rovira i Virgili University between January 2013 and June 2016.
Recommendations 2.0 communication project are collected in the book, which has been developed by a research team who have been part Míguez Isabel M. (University of Vigo), Annette Pritchard (Cardiff School of Management), Nigel Morgan (University ol Surrey), Santiago Ariste (URV), Francisco Javier Paniagua (University of Málaga), Natalia Lozano (URV), M. Dolors Setó (URV), M. Noemi Rabassa (Universitat Rovira i Virgili), Estela Mariné-Roig (Universidat of Lleida) and Assumpció Huertas (IP, URV).

Book “Communication tourist destinations and brands through social media”

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