During the celebration of the international tourism fair, Fitur 2024, the Secretary of State for Tourism and Segittur presented the new UNE 178510:2023 Standard for Intelligent Tourism Companies. This is a regulation that specifies the requirements, recommendations and indicators applicable to the management, innovation, use of technologies, accessibility and sustainability of a tourism company for its transformation into an Intelligent Tourism Company (ETI).
This standard will be applicable to all types of tourism companies and public services linked to tourism, regardless of the subsector on which their activity is focused, its size, location and nature. It will have to be implemented in all the company’s processes, encompassing all its activity, and taking into account the axes that comprise it: management, innovation, technology, accessibility and sustainability.
The Technical Subcommittee for Standardization CTN-UNE 178/SC5 Smart Tourist Destinations, chaired by Segittur, was in charge of developing said standard, in a process that included the participation of the ICTE, tourism associations, destinations, companies and representatives of Autonomous Communities. This new standard highlights the value of using data in decision-making, to drive efficiency, competitiveness and innovation in the tourism industry.
Last 2023, two other regulations linked to smart tourism were also published. On the one hand, the UNE Standard 178509 Model for the collection, exploitation and analysis of tourist data, which establishes the basis for defining new processes for the identification, capture, storage, processing, sharing and interoperability of tourism data.
On the other hand, the UNE Standard 178511 Guide for the application of the layer model of the Intelligent Destination Platform, serves as a reference for tourist destinations to direct the acquisition of ICT services towards an interoperable, open and compatible digital platform.
In total, there are already 11 UNE Standards that form a homogeneous framework, promoting the digitalization of destinations.