SEGITTUR and TECHFriendly, with the support of the FEMP, have prepared the Guide for the reactivation of intelligent tourist destinations after COVID-19, which has been presented to the members of the Intelligent Tourist Destinations Network. This publication is intended not only to raise the awareness of the managing body about the 5 axes of the DTI model, but also to draw up a recovery roadmap to achieve balanced, more sustainable, safe and supportive tourism development, in line with Agenda 2030.
Tourism has been one of the sectors most affected by the crisis resulting from the COVID-19. For this reason, work has been done on this guide, the objective of which is to provide destination managers with methodological guidelines and tools for facing up to the new environment of uncertainty, taking the intelligent tourist destination model as a reference
The guide defines recommendations and concrete proposals for action to guide destination managers and can serve as an accompaniment for designing their own strategy for reviving tourism in their destinations.
The recommendations have been structured around six dimensions linked to the axes of the DTI model [N1] , including economic and social; health and safety; marketing and communication; tourism supply; knowledge management and public-public and public-private collaboration.
Among the actions proposed, it is worth highlighting the support for local entrepreneurship, the creation of new channels for attending to tourists, advice to promote online sales, the redesign of places that guarantee health safety and the need to have always up-to-date information in the different communication channels.
It also proposes the implementation of actions aimed at seeking the loyalty of tourists to the destination and the development of a communication strategy based on new attributes linked to security and trust.
With regard to the tourist offer, the guide recommends that destinations offer tourists unique and memorable personalized experiences by generating new products and services with existing resources, including gamification or virtual tours.
With regard to knowledge management, the guide highlights the importance of data, since thanks to the analysis of such data it will be possible to improve the management of the destination.
Finally, the guide gives guidelines for collaboration and proposes to strengthen the leadership of destination management bodies by promoting cooperation between public, private and civil society agents and integrating all local actors. In short, it highlights the importance of networking for the benefit of the destination, its citizens and visitors.