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The AI revolution in the tourism sector

  • A third of companies in the sector already use this tool to manage their reserves.
  • Improving the customer experience, one of the main reasons for its adoption.

The tourism sector is undergoing a significant transformation thanks to the integration of artificial intelligence (AI). According to a report by Minsait (Indra), 80% of companies in the sector are already using AI in some aspect of their operations, highlighting the improvement of the customer experience as one of the main reasons for its adoption.

 

A third of tourism companies are experimenting with AI to optimize reservation management and the sale of services. This technology allows the implementation of hyper-personalized recommendation systems that improve the customer experience from the trip planning phase. Additionally, 33% of organizations are using AI to manage logistics and lodging operations, as well as to promote tourist destinations.

 

This technology is also playing a crucial role in the sustainable management of the tourism sector. One of the most notable use cases is the implementation of intelligent environmental management systems in hotels, which allows for more efficient management of resources and reduction of environmental impact. These systems help control and optimize the use of energy, water and other resources, aligning with the sector’s sustainability objectives.

 

In addition to reservation management and sustainability, AI is used in other areas of tourism. 22% of companies use it to improve the customer experience at the destination, manage fleets and routes, and manage inventories.

 

The publication reveals that 40% of companies consider that improving knowledge, relationships and customer experience is one of the main motivations for integrating technology. 67% of companies in the sector see AI as a key tool to improve these aspects.

 

The report “AI: x-ray of a revolution underway” by Minsait concludes that AI has a significant impact on the tourism value chain. From identifying emerging trends to booking management and marketing, AI is transforming every aspect of the industry. Predictive analytics, recommendation systems, and chatbots are personalizing customer interactions, increasing conversion and loyalty.