Sanxenxo’s Royal Nautical Club has been the place chosen for this day of work that places in the participative process that the Clúster Turismo of Galicia is coliderando with Tourism of Galicia, for the elaboration of the Strategy of Tourism of Galicia 2017-2020.

To know the experts’ vision in the definition of the values that differentiate Galicia and position her as tourist destination and to raise how to work to create brand Galicia, they have been two of the principal aims chased in this day that will allow to help to the roadmap that will plan the lines of work to continue in the tourist Galician sector in next four years.

Between(Among) the principal extracted conclusions, which will be formalized in a document elaborated by Dircom in order that the Cluster Turismo of Galicia incorporates to the Strategic Plan of Tourism of Galicia 2020, the experts have revealed the need to define the only positioning, and this it is that of the quality. Galicia must be unique and to bet for her aspects diferenciadores, must be a multiproduct but with the only  brand.

Valor, emotions, digitalization and professionalization are some of the necessary steps to create brand and to bet for the development of Galicia. A territory with a varied and wide offer, but that must join to be strong and to report towards the same aim that should allow to create a real brand country.