The British market is looking for differentiated, authentic and quality experiences in Galician tourism offer


The British market is looking for differentiated, authentic and quality experiences in Galician tourism offer

The trade mission promoted by the Galician Tourism Cluster to the World Travel Market in London concludes with more than 25 meetings with tour operators in the British market

Tour operators specializing in luxury tourism, caravans, active tourism, many of which are looking for a specialized and packaged offer, private tours and different experiences in which the predominant interest in heritage, nature, gastronomy and, of course, the Camino de Santiago. This is the profile of the 30 Galician businessmen who have travelled in the trade mission that the Galician Tourism Cluster has organized for the fourth consecutive year and hand in hand with Galician Tourism to the World Travel Market, one of the most important events for the tourism sector internationally and that today concludes in London.

In total, more than 25 professional meetings have been scheduled, in addition to the ones developed by the businessmen who have traveled to the fair and have maintained contacts with representatives of OTA’s and tour operators who seek to deepen the Galician offer with tourist packages aimed at cultural and nature tourism, open new tours or deepen contacts initiated in previous editions of the fair.

Slow Travel
Many of the professionals who have approached the meeting space that the Galician Tourism Cluster has managed at the Galician stand have also been interested in slow travel and sports tourism (surfing, skiing, mountain biking, diving, hiking, trekking…), without forgetting the cultural experiences. These professional meetings have also served as a first contact for those who want to start working with Galicia looking for authentic destinations that can offer different experiences and quality linked to Green Spain and sustainable tourism, which has been very present in this edition of the fair.

To a large extent, we have continued to work on the contacts initiated in previous editions, strengthening relations, opening new ways of collaboration and expanding tourism products,”explained the president of the Galician Tourism Cluster, Francisco González, who stressed the importance of working with a mature market such as the British, which seeks a specialized tourism and quality. The British market is the sixth international market for Galicia and has experienced this summer a growth of 3% in the number of overnight stays compared to the same period in 2016.