Ireland, the United Kingdom, Brazil and the United States were the main countries interested in Galicia as a destination, with Latin American countries showing greater interest in Galicia’s tourism offer.
The hotel sector and public administrations have accumulated the highest number of meetings.
Interest in the MICE sector has increased and there has been a significant demand for information on joining the “Galicia Destino Sostible” programme.
Madrid, 20 January 2023. Once again this year, the Galicia Tourism Cluster was in charge of managing the business space at the stand set up by the Xunta de Galicia and the Galicia Tourism Agency at FITUR, providing the sector with 13 tables for meetings with other operators. During the three days exclusively for professionals, 400 meetings were held in this space, attended by more than 1,000 industry professionals. These figures reflect the boom in tourism and the good prospects for 2023.
A large percentage of the work meetings corresponded to the hotel sector, both with search engines, large tour operators and Galician incoming agencies and technology companies, which shows the sector’s interest in digitisation and improving service quality.
From the public sector, there have been numerous appointments with city councils, provincial councils and geodestinations in line with other years. A Coruña, Lugo, Ourense, Ferrol, Santiago, Ribadeo and Viveiro, as well as the Provincial Council of A Coruña have had intense days of work at this 43rd edition of FITUR.
This year there has been an increased interest in the MICE sector, which points to a recovery in congress tourism. In addition, there was a special demand for information on joining the Galicia Destino Sostible programme, launched this year by the cluster and the Xunta de Galicia, and interest in the wine routes has been maintained.
As for the contacts made with other countries, the meetings with professionals from Ireland, the United Kingdom, Brazil and the United States stand out. There has also been an increase in interest from Latin American visitors who wish to come to Galicia.
As for travel agencies, this year there has been a decrease in the number of meetings, which shows a stabilisation of the sector, which already has contacts and loyal customers in Galicia every year. This 43rd edition of FITUR has also offered to all professionals who approached the counter of the Galicia Tourism Cluster a brochure with information on the main Galician incoming agencies, which has been very well received by all professionals.
At these professional meetings, Galicia is perceived as a safe, quality destination that is making progress in the process of digitalisation and the consolidation of a wide range of products and services based on sustainability.