For the third consecutive year the Clúster Turismo de Galicia participates in one of the most important trade fairs for the tourism sector, the International Tourism Fair of Berlin (ITB) of 2017, which houses the German capital of 8 To March 12. Under the umbrella of the Axencia de Turismo de Galicia, this morning began the commercial mission composed of a total of 25 associates of the Tourism Cluster of Galicia, the highest number of participants that has had the trade mission to date. The objective of the commercial mission, besides managing a work space for its partners in the stand of Galicia, is to make known the diversity and richness of the differential offer offered by Galicia, while establishing new business relationships with tour operators. Market, the second most important market for Galicia in terms of the number of tourists that our community receives.
In the workspace managed by the Cluster, the partners will be able to hold meetings with tour operators and travel agencies working on the Galicia destination in an ITB edition very interesting for the Galician offer, focused on sustainable and ecological tourism. All of them will be presented with the Galician quality offer as a tourist destination both for those who already work and among those who plan to include the community in its offer, presenting tourist products adapted to this market.
German market’s value
It should be noted that Germany ranks second in the ranking of countries issuing foreign tuitors, after Portugal. In 2016, around 250,000 overnight stays were recorded, a figure that represents 2.5% of the total number of overnight stays of foreign tourists during the past year and which has increased by 3.6% compared to 2015. In addition, This country is also the second in number of foreign pilgrims who come to Santiago de Compostela doing the Camino. In 2016 13.81% of the foreign pilgrims who arrived in Galicia came from this country, a total of 21,220. This figure means that, after Italy, Germany is the second foreign country from which more pilgrims come, ahead of the United States, Portugal, France or Ireland. Of arrival of pilgrims of the Way of Santiago de Compostela.
Representatives of the Provincial Association of Entrepreneurs of Hostalería de Lugo (APEHL), the Galega Federation of Rural Tourism, Consorcio de Empresarios Turísticos de Sanxenxo (CETS), the Association of Palaces of Congress, the Provincial Association of Hospitalería de A Coruña, Hospitalería Compostela, the Professional Association of the tourism sector of Costa da Morte as well as travel agencies, receptive, hotel, catering, linked to the Camino de Santiago, golf and thermal tourism establishments.
The contacts and activities of the trade delegation will continue in Berlin until next Friday in an edition in which Slovakia is the guest country in one of the most important fairs in the world in the tourism and travel industry, which presents all the News and trends of the sector. The organization expects to exceed 2016 figures, attracting the largest number of visitors since its launch in 1966, with more than 180,000 visitors, 20,000 more than originally planned. Of these, a total of 120,000 were professionals in an edition that had more than 10,000 exhibitors from 187 countries. According to data from Messe Berlin, turnover reached 7,000 million euros, 4.4% more than the previous edition.