• They will take place between September 4 and October 23.

Turespaña has announced the organization of four information days aimed at strengthening the Spanish tourist offer in the markets of the United States, Brazil, Japan and the United Kingdom. These conferences, which will be held online, are designed to provide sector professionals with an in-depth analysis of the trends, opportunities and challenges in each of these markets.

The first of these days will focus on the US market and will be organized by the Spanish Tourism Office in New York. The event is scheduled for September 4 at 5:30 p.m. and will offer an updated vision of the growth potential in this market, which is one of the main sources of tourists to Spain.

On September 16, attention will turn to Brazil, with a presentation organized by the Tourism Office in São Paulo. This session, which will be held at 4:30 p.m., will analyze the characteristics of the Brazilian market and how the Spanish tourism offer can be improved to attract a greater number of visitors to this emerging region.

Japan will be the next market to be addressed on October 16, with a presentation at 9:00 a.m., led by the Tourism Office in Tokyo. This day will offer a detailed understanding of the preferences and expectations of the Japanese tourist, a market that, although small in volume, has high purchasing power and great interest in Spanish culture and heritage.

Finally, on October 23, the Tourist Office in London will organize a session dedicated to the United Kingdom, also at 9:00 a.m. This market, one of the most important for Spanish tourism, will be examined in detail, with the aim of adapting and strengthening the Spanish tourist offer to the reality of this market.

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